Soprano have gone ape over being appointed by the Gorilla Organisation to help with the recruitment campaign for their 2009 Great Gorilla run.

“I am delighted we have been appointed to help with this outstandingly good cause,” commented Mark Wooding. “Our strategic approach, which focuses on understanding the motivations of customers, has enabled us to gain a valuable insight into the behaviours of past runners and why people run the Gorilla run. That’s helping us target this year’s campaign. And it’s not every day that you can help save an endangered species whilst encouraging people to get fit!”

If you would like to help save the gorilla click here to take your place in the 2009 Great Gorilla run.