Mark Wooding has joined Soprano as Managing Director. Mark established one of the first UK Internet Agencies, Nexus Multimedia. Mark ran BBDO’s‚ Traffic agency, and helped found Proximity London and establish Proximity in the Middle East. He also ran Electronic Solutions and has consulted widely on user experience and e-marketing issues. He’s managed client business as diverse as Emirates Airline, The British Library, Apple Computer, Renault, Specsavers, Cadbury-Schweppes, Bayer, TXU Energi and Commonwealth Bank of Australia.  “I’m delighted to be joining Soprano, at this exciting time in its growth.” Mark commented. “We’ve been working on some innovative segmentation strategies, which can really make a difference to clients’ digital media offerings. In these recessionary times companies are looking for solutions that make a difference today, but still don’t want to loose sight of the longer term picture. We’re confident that our ideas will help us make a real difference for our clients.”