Soprano, the digital marketing agency, have added to their campaign planning team with the appointment of John Thekanady as Campaign and Media Planner.

John has extensive media and campaign strategy experience having worked with Mediacom, and as Media Director at Wheel and Digital Media Strategist at Microsoft. John has planned and managed campaigns for the likes of Dixons, Currys, M&S, Orange, Sky and Mercedes.

“I’m delighted to be welcoming John, who will add to our capability of delivering integrated marketing programmes, based on the marriage of consumer insight and technical expertise.” commented Mark Wooding, Managing Director, Soprano.

“I was attracted by Soprano’s passion for all things digital, and to their commitment to offering effective, integrated campaigns which focussed on what the consumer needs.” said John Thekanady.

John will take immediate responsibility for Soprano’s not-for-profit clients, including the Gorilla Organisation.